Rob’s own journey into coaching did not begin with textbook perfection.....


Between the ages of eighteen and twenty-four — statistically the period when male drivers are most likely to be killed on the road (a fact of which he was blissfully unaware at the time) — Rob worked as a white-van courier. Paid by the mile and permanently racing the clock, it was not, in hindsight, the ideal training ground for refined driving habits.

Fortunately, everyone survived.

When Rob entered the driver training industry in 1999, he had already covered something in the region of 400,000 miles. Yet despite that experience, he discovered his driving style was about as far from “correct” as it could be. Like many of his clients, his only formal driver training had been geared towards passing a test, complete with the rigid, prescriptive rules that often accompany it. Never cross your arms when steering. Always leave enough space in front when you stop, in case you’re hit from behind.

Sound familiar?

Rob’s difficulty with rules framed around always and never is that they can quietly limit open-mindedness. A technique may be right most of the time — but it is the rare, unexpected situation that truly tests awareness and judgement.

Asking when might the opposite be true? is central to Rob’s approach. It encourages adaptability, creativity and a deeper understanding of driving — not simply how to operate a car, but how to respond intelligently when circumstances change.
And as a natural cynic himself, Rob actively welcomes healthy scepticism. It usually leads to the most interesting conversations.

If this way of thinking about driving resonates with you, a conversation is the natural next step.